21 years have passed since Bill Gates correctly anticipated that content would be “King” online. This mentality has long since evolved from a saying to a mantra among industry leaders. These days, however, there’s a new addition on the block that’s quickly gaining traction. Content may be king, but interactive content wears a crown of its own. Learn more about this growing industry practice and make sure your message stands out by reading on!
There’s little doubt that a strong social media strategy has become one of the quickest ways to develop interest and generate viable leads for your business. Creating an open forum for conversations online can be one of the best ways to forge relationships with your customer base. At the same time, as most social media users know, it also opens the door for criticism to be voiced in a very public domain. Handling negative feedback on social media requires a delicate hand; one wrong response can turn into a PR disaster. At the same time, an excellent response turned into a memorable customer experience can make your brand an online hero. Read on to learn how your business can effectively respond to social media complaints confidently.
Feel like you’re always playing catch up to your email notifications? There’s a good reason why: email marketing still comes out on top when it comes to customer acquisition and conversion. In the age of customization, generic messages that lack a personal touch are no longer effective at achieving optimal returns. To elevate yourself above the constant flood of information reaching our inboxes, you need to make sure your content grips your audience right away. What does that look like in the land of email? Read on to find out more.
This month’s Sales Spotlight comes courtesy of our Business Development Manager, Chris Lawson. Chris has business experience across several industries including Real Estate, Tourism, and the banking sector. He’s dedicated to forging strong relationships with clients and partnering with companies to provide the best solutions for their marketing needs!
It’s no secret that today’s consumers have high expectations of businesses, especially when it comes to online interaction. Rapid advancements in the digital marketing realm mean customers have become accustomed to 24/7 service from their favourite brands. In response, live chats and other forms of real-time online communication have become the new staple for communication. Learn why this new trend is worth a look, and how it can help you boost your customer cred without breaking the bank!
As a proud supporter of the work not for profit organizations do in the local communities, Primal Tribe was pleased to partner with Central Alberta Access Prosperity in launching a revitalized website to meet the needs of many Albertans.
Personalized content marketing is fast becoming the most popular way to drive customer engagement and conversion. As one of the newer approaches to marketing, there’s no doubt that it’s a hot topic for discussion, but many businesses still struggle with the process of updating their marketing approach from traditional to modern. At Primal Tribe, we take pride in creating custom content that helps our clients reach the customers they love. To learn more about how you can boost your brand above the rest with rock solid content, read on!
Wondering where you can find up to 22% of the world’s population in the same place? If you guessed ‘on social media’, you’re right on the money. Using social media is no longer a nicety for businesses. In today’s competitive market, it is a necessity to keep up with peers and reach the 67% (and growing) of consumers that use social media for customer service related issues. First-time adopters can often find the transition into the digital communications world overwhelming, which is understandable given the number of platforms available, always shifting trends and potential backlash when accounts are improperly managed. To ease any fears, Primal Tribe has put together a few quick tips to help your business come out on top in the social media world!
The world of content marketing is an continuously growing playground. As technological advances provide more and more ways of connecting with consumers, content marketers strive to leverage the most modern methods to amplify their brand’s voice and reach. Three months into 2017, we’ve already seen some significant trends emerge. To stay on top of this year’s market, stay tuned to these industry frontrunners:
These days, content isn’t just king; it’s a vital way for businesses to generate leads, engage with their customer base, and boost search results. Your content marketing strategy (or lack thereof) can make or break your business. As most companies will find when refining a digital marketing strategy, content marketing has evolved into a multi-faceted process. As a full-service marketing company that helps business develop a strong digital presence, we’ve compiled a few things that may be hurting your overall strategy.
As the marketing industry evolves, producing new ways to reach customers, monitor analytics, promote products and share information, many business owners find themselves overwhelmed with the sheer multitude of platforms available for each task. Enter Marketing Automation. Automation programs provide a consolidated approach to the various components of a marketing campaign. If you’re considering ways to boost or revitalize your current marketing efforts, here are a few reasons marketing automation software can be beneficial:
As we discussed in our piece on optimizing for mobile piece, mobile browsing has surpassed traditional desktop users. With more and more consumers turning to their handheld devices for information and entertainment, it’s no surprise that the business world is constantly refining their mobile marketing strategy. Serving a diverse crowd and facing its own set of unique circumstances, mobile advertising requires a specially tailored approach to ensure success. It can, at times, feel ambiguous as to what the best tactics are. To ease some of the confusion, we’ve compiled a list of five common mistakes you’ll want to make sure your brand avoids.
There is no disputing that the modern era is dominated by technology. There are countless websites on the Internet, and people are constantly barraged by content from newsletters, social media and blogs from all types of media outlets. The proliferation of online content is what makes it such an effective tactic for your business. Ignoring this facet of the modern marketing stack will mean missing out on one of the most powerful tools in your toolbox.
There is a range of diverse factors that influence the difference between content consumption on mobile devices and desktop PCs. This article will break down some of the most important distinctions so that we can better understand how our audiences consume information.