In the marketing world, we’re occasionally guilty of relying on industry jargon that can leave clients feeling confused and disconnected. There’s a common mindset of “it’s your job to know that, not mine”, which, if we're honest, is understandable. As marketers, it becomes our responsibility to push past these roadblocks and help our clients see what we do as a partnership, rather than a salesman pitching “fluff”. Ultimately, we rely on our passion, customer empathy and knowledge to help reshape the conversation and allow our clients to know that they are a crucial part of the process.
Our passion is to craft marketing solutions that meet our clients’ needs. Through collaboration and innovation, we forge longstanding relationships that deliver exceptional results.
Above is Primal Tribe’s newly revamped Mission Statement for 2017. We’re proud to share it with you, and, more specifically, to use it to discuss the continued importance of mission statements in the workplace. Learn how a solid mission statement can propel both your business and employees towards success below.
What is a Mission Statement?
A mission statement is a summary, typically meant for internal use, which identifies and communicates your business’ core values, deliverables, and process to achieve your goals. A strong mission statement will typically answer the following questions:
If you think the concept of putting your best foot forward only extends to how you dress and act in the ‘real’ world, think again. These days, the way you digitally “dress” or present your brand online can have a huge impact that makes or breaks you before you even tweet! Make sure your social media profiles are leading with the right impression by following our tips below:
Launch Announcement: Nagel Tours
At Primal Tribe, we’re passionate explorers of all things digital and web. For over 40 years, Nagel Tours has treated guests to a wide variety of tours all across North America and the world. Primal Tribe was proud to partner with our fellow adventurers, producing a user friendly website designed to meet the needs of their diverse clientele.
If you’ve read our piece on Winning Over Customers on Social Media, you know that interacting with your audience online is a crucial part of furthering your business. If you’ve done a good job of establishing yourself on social media, you’ll likely notice that responses can quickly add up. So, how do you stay on top your communication and make sure you don’t miss out on valuable opportunities? Social Listening is a crucial practice that can help you keep up. Learn more about what social listening involves, and how you can make sure you’ve got the right practices at work!
Tweet, share, reblog, repeat. There’s no denying that Social Media is an active part of the consumer conscious. According to Nielsen’s 2016 Report, 37% of all consumers use social media to find out about products and services, and 32% use social media to receive exclusive offers, coupons, or other discounts from brands. If your business isn’t utilizing at least one of the major digital platforms, your ability to reach your customers and have your voice heard is significantly diminished. Don’t miss out on one of the most vital communications hubs for today’s marketplace; the time to adopt social media as part of your marketing mix is now! Study our quick cheat sheet for 3 of the top social media platforms below and learn how to get started.