The Rise of Interactive Content: Why Participation is Key to Success

May 31, 2017 |

CTR, Content Writing

21 years have passed since Bill Gates correctly anticipated that content would be “King” online. This mentality has long since evolved from a saying to a mantra among industry leaders. These days, however, there’s a new addition on the block that’s quickly gaining traction. Content may be king, but interactive content wears a crown of its own. Learn more about this growing industry practice and make sure your message stands out by reading on!

Social Media Oh-No! Handling Negative Customer Feedback Online

There’s little doubt that a strong social media strategy has become one of the quickest ways to develop interest and generate viable leads for your business. Creating an open forum for conversations online can be one of the best ways to forge relationships with your customer base. At the same time, as most social media users know, it also opens the door for criticism to be voiced in a very public domain. Handling negative feedback on social media requires a delicate hand; one wrong response can turn into a PR disaster. At the same time, an excellent response turned into a memorable customer experience can make your brand an online hero. Read on to learn how your business can effectively respond to social media complaints confidently.

Personalized Email Marketing: Why Your Inbox First Impression Matters

May 24, 2017 |

email marketing

Feel like you’re always playing catch up to your email notifications? There’s a good reason why: email marketing still comes out on top when it comes to customer acquisition and conversion. In the age of customization, generic messages that lack a personal touch are no longer effective at achieving optimal returns. To elevate yourself above the constant flood of information reaching our inboxes, you need to make sure your content grips your audience right away. What does that look like in the land of email? Read on to find out more.

Online Presence and the Tender Bid Process: Why Inbound Marketing Matters

May 23, 2017 |

inbound marketing

This month’s Sales Spotlight comes courtesy of our Business Development Manager, Chris Lawson. Chris has business experience across several industries including Real Estate, Tourism, and the banking sector. He’s dedicated to forging strong relationships with clients and partnering with companies to provide the best solutions for their marketing needs!

Benefits of Real Time Customer Service

It’s no secret that today’s consumers have high expectations of businesses, especially when it comes to online interaction. Rapid advancements in the digital marketing realm mean customers have become accustomed to 24/7 service from their favourite brands. In response, live chats and other forms of real-time online communication have become the new staple for communication. Learn why this new trend is worth a look, and how it can help you boost your customer cred without breaking the bank!

Launch Announcement: Central Alberta Access Prosperity

May 17, 2017 |

website launch

As a proud supporter of the work not for profit organizations do in the local communities, Primal Tribe was pleased to partner with Central Alberta Access Prosperity in launching a revitalized website to meet the needs of many Albertans.