Personalized Marketing: Making Your Content Stand Out

May 17, 2017 |

Personas, Content Writing

Personalized content marketing is fast becoming the most popular way to drive customer engagement and conversion. As one of the newer approaches to marketing, there’s no doubt that it’s a hot topic for discussion, but many businesses still struggle with the process of updating their marketing approach from traditional to modern. At Primal Tribe, we take pride in creating custom content that helps our clients reach the customers they love. To learn more about how you can boost your brand above the rest with rock solid content, read on!

Winning over customers on social media: top tips

May 16, 2017 |

social media

Wondering where you can find up to 22% of the world’s population in the same place? If you guessed ‘on social media’, you’re right on the money. Using social media is no longer a nicety for businesses. In today’s competitive market, it is a necessity to keep up with peers and reach the 67% (and growing) of consumers that use social media for customer service related issues. First-time adopters can often find the transition into the digital communications world overwhelming, which is understandable given the number of platforms available, always shifting trends and potential backlash when accounts are improperly managed. To ease any fears, Primal Tribe has put together a few quick tips to help your business come out on top in the social media world!

Content Marketing 2017: Emerging Trends

May 11, 2017 |

marketing, content

The world of content marketing is an continuously growing playground. As technological advances provide more and more ways of connecting with consumers, content marketers strive to leverage the most modern methods to amplify their brand’s voice and reach. Three months into 2017, we’ve already seen some significant trends emerge. To stay on top of this year’s market, stay tuned to these industry frontrunners:

What’s Hurting Your Content Marketing Strategy?​

May 11, 2017 |

strategy, content

These days, content isn’t just king; it’s a vital way for businesses to generate leads, engage with their customer base, and boost search results. Your content marketing strategy (or lack thereof) can make or break your business. As most companies will find when refining a digital marketing strategy, content marketing has evolved into a multi-faceted process. As a full-service marketing company that helps business develop a strong digital presence, we’ve compiled a few things that may be hurting your overall strategy.

Understanding the Benefits of Marketing Automation

May 10, 2017 |

social media

As the marketing industry evolves, producing new ways to reach customers, monitor analytics, promote products and share information, many business owners find themselves overwhelmed with the sheer multitude of platforms available for each task. Enter Marketing Automation. Automation programs provide a consolidated approach to the various components of a marketing campaign. If you’re considering ways to boost or revitalize your current marketing efforts, here are a few reasons marketing automation software can be beneficial:

5 Common Mobile Mistakes You May Be Making

May 09, 2017 |

mobile

As we discussed in our piece on optimizing for mobile piece, mobile browsing has surpassed traditional desktop users. With more and more consumers turning to their handheld devices for information and entertainment, it’s no surprise that the business world is constantly refining their mobile marketing strategy. Serving a diverse crowd and facing its own set of unique circumstances, mobile advertising requires a specially tailored approach to ensure success. It can, at times, feel ambiguous as to what the best tactics are. To ease some of the confusion, we’ve compiled a list of five common mistakes you’ll want to make sure your brand avoids.