These days, content isn’t just king; it’s a vital way for businesses to generate leads, engage with their customer base, and boost search results. Your content marketing strategy (or lack thereof) can make or break your business. As most companies will find when refining a digital marketing strategy, content marketing has evolved into a multi-faceted process. As a full-service marketing company that helps business develop a strong digital presence, we’ve compiled a few things that may be hurting your overall strategy.
As the marketing industry evolves, producing new ways to reach customers, monitor analytics, promote products and share information, many business owners find themselves overwhelmed with the sheer multitude of platforms available for each task. Enter Marketing Automation. Automation programs provide a consolidated approach to the various components of a marketing campaign. If you’re considering ways to boost or revitalize your current marketing efforts, here are a few reasons marketing automation software can be beneficial:
As we discussed in our piece on optimizing for mobile piece, mobile browsing has surpassed traditional desktop users. With more and more consumers turning to their handheld devices for information and entertainment, it’s no surprise that the business world is constantly refining their mobile marketing strategy. Serving a diverse crowd and facing its own set of unique circumstances, mobile advertising requires a specially tailored approach to ensure success. It can, at times, feel ambiguous as to what the best tactics are. To ease some of the confusion, we’ve compiled a list of five common mistakes you’ll want to make sure your brand avoids.
There is no disputing that the modern era is dominated by technology. There are countless websites on the Internet, and people are constantly barraged by content from newsletters, social media and blogs from all types of media outlets. The proliferation of online content is what makes it such an effective tactic for your business. Ignoring this facet of the modern marketing stack will mean missing out on one of the most powerful tools in your toolbox.
There is a range of diverse factors that influence the difference between content consumption on mobile devices and desktop PCs. This article will break down some of the most important distinctions so that we can better understand how our audiences consume information.
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