2017 was a year of continuous change and new developments in the world of digital marketing. We’ve seen steady contenders continue to grow, as well as shifting focuses bringing different applications to the forefront of the industry. Whether 2017 was a year of implementing a new marketing mix or holding the course for your business, there are a few trends (many of which we explored earlier in the year as they were emerging) worth noting as we move into the new year. See how your business stacks up against these industry leading methods!
The world of content marketing is an continuously growing playground. As technological advances provide more and more ways of connecting with consumers, content marketers strive to leverage the most modern methods to amplify their brand’s voice and reach. Three months into 2017, we’ve already seen some significant trends emerge. To stay on top of this year’s market, stay tuned to these industry frontrunners:
These days, content isn’t just king; it’s a vital way for businesses to generate leads, engage with their customer base, and boost search results. Your content marketing strategy (or lack thereof) can make or break your business. As most companies will find when refining a digital marketing strategy, content marketing has evolved into a multi-faceted process. As a full-service marketing company that helps business develop a strong digital presence, we’ve compiled a few things that may be hurting your overall strategy.
Along with effective design, the written copy on your website needs to be top-notch. Here is Primal Tribe's advice on the factors that will make your content satisfying or irritating to visitors to a website.