It’s no secret that today’s consumers have high expectations of businesses, especially when it comes to online interaction. Rapid advancements in the digital marketing realm mean customers have become accustomed to 24/7 service from their favourite brands. In response, live chats and other forms of real-time online communication have become the new staple for communication. Learn why this new trend is worth a look, and how it can help you boost your customer cred without breaking the bank!
Content Management Systems (CMS) have revolutionized content creation and website maintenance for every business that has chosen them. They allow businesses to update content in house, responding to immediate communication needs in a way not possible with a site managed solely by your agency. And with this increased level of hands-on commitment, businesses become more engaged in site design and structure discussions. Expect this partnership between businesses and agencies to only strengthen as technologies and skill sets evolve, to the benefit of overall communication goals.