How to Kickstart Your Marketing Mix

Regardless of your experience, staying on top of the digital world can be a tough task, especially when it comes to developing a solid marketing mix for your business. Whether you’re a recent graduate, seasoned business owner, or are wading into digital marketing pool for the first time, there’s a constant influx of knowledge at your fingertips. Find out the best way to kickstart your marketing mix and sort through all of the digital resources available with our quick and easy guide below.

Quick Guide to Google's Changing Digital Marketing Metrics

“THE PENGUINS ARE COMING! THE PENGUINS ARE COMING!”….. (Well just not yet)

If a recent article from Search Engine Land is to be trusted we are on the verge of launch for one of Google’s largest and latest search algorithm changes Google Penguin... but not until 2016. So what, if anything, do you need to know to make the most of these algorithm changes next year?

DIGITAL MARKETING MUSTS YOUR COMPETITORS ARE MISSING OUT ON

There are so many ways to engage your customers today, which makes it easy for something to slip through the cracks in your modern marketing mix. So, are you missing out on something important? A surprising number of businesses today are doing just that. Some of your biggest competitors are not taking advantage of digital marketing’s most fundamental and successful strategies. Perhaps it’s time to take advantage of their mistake.

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