In the marketing world, we’re occasionally guilty of relying on industry jargon that can leave clients feeling confused and disconnected. There’s a common mindset of “it’s your job to know that, not mine”, which, if we're honest, is understandable. As marketers, it becomes our responsibility to push past these roadblocks and help our clients see what we do as a partnership, rather than a salesman pitching “fluff”. Ultimately, we rely on our passion, customer empathy and knowledge to help reshape the conversation and allow our clients to know that they are a crucial part of the process.
The tourism industry is realizing that people want the efficiency and convenience of paying for their vacation online. Consider Primal Tribe's advice for choosing the right booking and payment system.
Many business owners experience sticker shock when they look into the investment for digital marketing and online advertising programs. It's understandable.
You've heard the story enough times. You wonder if it's true, or if people just share it because it's funny:
There are so many ways to engage your customers today, which makes it easy for something to slip through the cracks in your modern marketing mix. So, are you missing out on something important? A surprising number of businesses today are doing just that. Some of your biggest competitors are not taking advantage of digital marketing’s most fundamental and successful strategies. Perhaps it’s time to take advantage of their mistake.