Feel like you’re always playing catch up to your email notifications? There’s a good reason why: email marketing still comes out on top when it comes to customer acquisition and conversion. In the age of customization, generic messages that lack a personal touch are no longer effective at achieving optimal returns. To elevate yourself above the constant flood of information reaching our inboxes, you need to make sure your content grips your audience right away. What does that look like in the land of email? Read on to find out more.