When developing a website it is important to take into consideration of how your users are going to interact and navigate around the site, and what possible effects can be had on the websites search engine results. This has a growing importance for Search Engine Optimization.
“THE PENGUINS ARE COMING! THE PENGUINS ARE COMING!”….. (Well just not yet)
If a recent article from Search Engine Land is to be trusted we are on the verge of launch for one of Google’s largest and latest search algorithm changes Google Penguin... but not until 2016. So what, if anything, do you need to know to make the most of these algorithm changes next year?
Why is it important to report on digital marketing performance at all? Your boss is on your case, you’ve got campaigns running on 5 different platforms in 3 different mediums, your sales team is working hard on new leads, and your budget meeting is at the end of the week. As Marketing Managers we all know the pressure and challenge of showing your marketing department’s continued value to the company. Sometimes it’s less of a problem delivering the value, and more of a problem making your boss see it. Reporting has become a must-have skillset for successful modern marketing professionals and one which scarcely few Marketing Managers seem to be overly confident about.
There are so many ways to engage your customers today, which makes it easy for something to slip through the cracks in your modern marketing mix. So, are you missing out on something important? A surprising number of businesses today are doing just that. Some of your biggest competitors are not taking advantage of digital marketing’s most fundamental and successful strategies. Perhaps it’s time to take advantage of their mistake.