STOP & FOCUS: YOUR 2-STEP GUIDE TO MARKETING STRATEGY REALIGNMENT

 


Feeling caught up in the “chaos” of bringing your marketing mix up to speed?  As a leading digital marketing agency, it’s quite common for us to meet with Presidents, CEOs, Marketing VPs and Business Owners that are feeling the crunch of maintaining a competitive presence in the market while trying to integrate constantly evolving methods and technology. It can be tricky to stay on top, particularly if you’re in the process of developing a new strategy for your business.

 Getting started can feel overwhelming, even for those with previous experience building a marketing mix. There are countless details to keep track of, analytics to factor in, and it’s easy to get lost in the noise.

 

So, how do you make sure you’re set up for success? Follow the two points below.

Past, Present, Future: Communicating Your Value Proposition With Digital Marketing

 

Digital Marketing: A New Spin on a Familiar Trade

Even though the world of digital marketing is relatively new, the practice of marketing itself is far from it. Tracing all the way back to ancient times  (the Song Dynasty, for you history buffs out there), marketing has been a consistent, crucial, way to convey the value of your product to consumers. While the tools and practices may look a little different in modern times, there’s little doubt that the ability to reach your customers in a meaningful way promises huge returns and sustainable cash flow for businesses. Let’s take a quick look at where we’ve come from, and where the state of communicating your value proposition is today. Check it out below!

How to Kickstart Your Marketing Mix

Regardless of your experience, staying on top of the digital world can be a tough task, especially when it comes to developing a solid marketing mix for your business. Whether you’re a recent graduate, seasoned business owner, or are wading into digital marketing pool for the first time, there’s a constant influx of knowledge at your fingertips. Find out the best way to kickstart your marketing mix and sort through all of the digital resources available with our quick and easy guide below.

2017 Digital Marketing Review

2017 was a year of continuous change and new developments in the world of digital marketing. We’ve seen steady contenders continue to grow, as well as shifting focuses bringing different applications to the forefront of the industry. Whether 2017 was a year of implementing a new marketing mix or holding the course for your business, there are a few trends (many of which we explored earlier in the year as they were emerging) worth noting as we move into the new year. See how your business stacks up against these industry leading methods!

Online Presence and the Tender Bid Process: Why Inbound Marketing Matters

May 23, 2017 |

inbound marketing

This month’s Sales Spotlight comes courtesy of our Business Development Manager, Chris Lawson. Chris has business experience across several industries including Real Estate, Tourism, and the banking sector. He’s dedicated to forging strong relationships with clients and partnering with companies to provide the best solutions for their marketing needs!

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