2017 was a year of continuous change and new developments in the world of digital marketing. We’ve seen steady contenders continue to grow, as well as shifting focuses bringing different applications to the forefront of the industry. Whether 2017 was a year of implementing a new marketing mix or holding the course for your business, there are a few trends (many of which we explored earlier in the year as they were emerging) worth noting as we move into the new year. See how your business stacks up against these industry leading methods!
As we discussed in our piece on optimizing for mobile piece, mobile browsing has surpassed traditional desktop users. With more and more consumers turning to their handheld devices for information and entertainment, it’s no surprise that the business world is constantly refining their mobile marketing strategy. Serving a diverse crowd and facing its own set of unique circumstances, mobile advertising requires a specially tailored approach to ensure success. It can, at times, feel ambiguous as to what the best tactics are. To ease some of the confusion, we’ve compiled a list of five common mistakes you’ll want to make sure your brand avoids.