Digital Marketing: A New Spin on a Familiar Trade
Even though the world of digital marketing is relatively new, the practice of marketing itself is far from it. Tracing all the way back to ancient times (the Song Dynasty, for you history buffs out there), marketing has been a consistent, crucial, way to convey the value of your product to consumers. While the tools and practices may look a little different in modern times, there’s little doubt that the ability to reach your customers in a meaningful way promises huge returns and sustainable cash flow for businesses. Let’s take a quick look at where we’ve come from, and where the state of communicating your value proposition is today. Check it out below!