STOP & FOCUS: Your 2-Step guide to marketing strategy realignment

 


Feeling caught up in the “chaos” of bringing your marketing mix up to speed?  As a leading digital marketing agency, it’s quite common for us to meet with Presidents, CEOs, Marketing VPs and Business Owners that are feeling the crunch of maintaining a competitive presence in the market while trying to integrate constantly evolving methods and technology. It can be tricky to stay on top, particularly if you’re in the process of developing a new strategy for your business.

 Getting started can feel overwhelming, even for those with previous experience building a marketing mix. There are countless details to keep track of, analytics to factor in, and it’s easy to get lost in the noise.

 

So, how do you make sure you’re set up for success? Follow the two points below.

Quick Guide to Google's Changing Digital Marketing Metrics

“THE PENGUINS ARE COMING! THE PENGUINS ARE COMING!”….. (Well just not yet)

If a recent article from Search Engine Land is to be trusted we are on the verge of launch for one of Google’s largest and latest search algorithm changes Google Penguin... but not until 2016. So what, if anything, do you need to know to make the most of these algorithm changes next year?

Three Ways to Make Reporting Your Marketing Performance Easier in 2016

Dec 15, 2015 |

Google Analytics, ROI

Why is it important to report on digital marketing performance at all? Your boss is on your case, you’ve got campaigns running on 5 different platforms in 3 different mediums, your sales team is working hard on new leads, and your budget meeting is at the end of the week. As Marketing Managers we all know the pressure and challenge of showing your marketing department’s continued value to the company. Sometimes it’s less of a problem delivering the value, and more of a problem making your boss see it. Reporting has become a must-have skillset for successful modern marketing professionals and one which scarcely few Marketing Managers seem to be overly confident about.

BRAND - FINDING YOUR AUDIENCE

Apr 16, 2015 |

ROI, Audience, SEO, brand

There's you. With your product or service. You've built it. They will come. You know it. And… crickets.

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