SEO Health Checklist

Are you looking to find out if your Search Engine Optimization (SEO) strategy is in excellent shape and driving online visitors to your site? Maybe you are wondering your site could use some work? Use our SEO Health Checklist to discover if your current SEO activities are robust and working for your business.

SEO Mistakes that are Hurting Your Conversions and How to Correct Them

Sep 22, 2016 |

SEO, conversions, optimization

Your business may offer a great product or service, you may have a professional website and the traffic to your website may be really active, but you can't understand why your sales are at a standstill. Isn't your website supposed to help drum up business? You may have one of these common search engine optimization mistakes working against your site to prevent online visitors from turning into customers.

Prepare for an SEO Analysis of Your Website

Sep 21, 2016 |

SEO, analytics, analysis

Modern websites are constantly changing. They need to keep up with the competition for attention on the internet. Search engine optimization can help a business get noticed by prospects when they are searching online. Many business owners want to become more involves in their SEO activities, and if that is something that appeals to you, here are five steps you should take to keep up with the dynamic world of search engine optimization.

How the SSL Algorithm Addition Will Impact Your Business

Sep 21, 2016 |

SEO, algorithm, security

Are you nervous about how the new Google algorithm update with the addition to reward sites with an SSL certificate will impact your business? Every company that has a website is trying to stay ahead of the curve and make sure that they rank well online. When a modification of search engine algorithms is rumored to be coming down the pipe, SEO experts and business owners start to sweat and wonder how it will impact them.

Can Human Behavior Affect SEO?

When developing a website it is important to take into consideration of how your users are going to interact and navigate around the site, and what possible effects can be had on the websites search engine results. This has a growing importance for Search Engine Optimization. 

Writing Stellar Online Content by Focusing on Humans

Mar 29, 2016 |

SEO, Personas, Content Writing

Creating engaging online content that is relevant for readers and encourages them to learn more about a company’s products and services is no easy task. Businesses have to know their customer well, and be tuned into what they want. This used to mean an obsession with targeting a certain demographic with advertising and websites with a focused message. This approach has become stale and almost obsolete. To stay competitive in online marketing you need to focus on the humans that are reading your website and buying your products, not just on statistics.

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