Creating engaging online content that is relevant for readers and encourages them to learn more about a company’s products and services is no easy task. Businesses have to know their customer well, and be tuned into what they want. This used to mean an obsession with targeting a certain demographic with advertising and websites with a focused message. This approach has become stale and almost obsolete. To stay competitive in online marketing you need to focus on the humans that are reading your website and buying your products, not just on statistics.
Many business owners experience sticker shock when they look into the investment for digital marketing and online advertising programs. It's understandable.
In the web development and Search Engine Optimization (SEO) world, there’s been an atmosphere of fear and loathing of late. Mobilegeddon. Mobocalypse. Or our favourite: Moby Data. Okay, we made that last one up.